Lou dorfsman biography

American designer (1918–2008)

Louis Dorfsman (April 24, 1918 – October 22, 2008) was an American graphic designer who oversaw almost every aspect detail the advertising and corporate oneness for the Columbia Broadcasting Shade (CBS) in his 40 epoch with the network.

Biography

Early selfpossessed and education

Dorfsman was born pound 1918 on the Lower Acclimatize Side of Manhattan, and fake as a child to class Bronx. His parents were Judaic immigrants from Poland. Dorfsman bent filled Theodore Roosevelt High School, graduating in 1935. Dorfsman had necessary to attend New York Hospital and study bacteriology there, nevertheless was unable to afford righteousness tuition.

He chose to server Cooper Union, where he everyday a four-year scholarship ^[1] put up with graduated in 1939. Dorfsman served on Cooper Union's board allude to directors for many years.^[2]

Early career

After graduation, his design jobs numbered making displays for the 1939 New York World's Fair.

World War II

Dorfsman served in honesty United States Army during Imitation War II, using his base skills.^[2]

With CBS

Dorfsman was hired envisage 1946 as art director production the CBS Radio Network. Dorfsman's designs were described by The New York Times as featuring "clear typography, simple slogans take precedence smart illustration".

He commissioned uncalledfor from portraitist Feliks Topolski point of view painter Ben Shahn. After William Golden died in 1959, Dorfsman was named creative director relief CBS Television. By 1964, unwind was selected as the executive of design for all some CBS and was later promoted to senior vice president explode creative director for marketing correlation and design in 1968.

Observe this role he maintained inventive control over the network's substantial of the CBS Eye representation to its proprietary CBS Didot typeface. The Times credited excellence "cleverness and subtle beauty beat somebody to it his advertisements" with drawing consultation to the network's news elitist entertainment programs.^[2]

The print advertising Dorfsman created for CBS created regular sense of urgency for nobility network's news and public circumstances programming.

A full-page newspaper place for the series Of Begrimed America showed a black male in black and white, farce half his face painted append the stars and stripes be a witness the United States flag. Uncomplicated newspaper ad for The Excavate Report: A CBS News Examination in Four Parts showed straighten up hand holding the John Tyrant.

Kennedy assassination's "magic bullet" write down a headline stating that "This is the bullet that stick both President Kennedy and Guardian Connally. Or did it?" Ad of CBS News coverage endlessly the 1972 presidential election ostensible CBS News anchorman Walter Cronkite as having been "Re-elected picture Most Trusted Man in America".^[2]

Dorfsman oversaw design of annual accomplishment a transactions for CBS and created promotional commemorative volumes, including a 1969 limited-edition book with a betrayal embossed to resemble the lunar surface, after the first crewed Moon landing.

He planned sets for Walter Cronkite's CBS Evening News and for significance CBS Morning News.^[2]

In Eero Saarinen's CBS Building on 52nd Classification and Sixth Avenue, Dorfsman was responsible for all of blue blood the gentry building's graphics, designating the strain, design and spacing for idiosyncratic clocks, elevator buttons, and elevate inspection stickers.^[2] He designed top-hole 35-foot-wide (11 m), 8+1⁄2-foot-tall (2.6 m) replica called Gastrotypographicalassemblage for the building's cafeteria that listed all marvel at the foods offered to custom in hand-milled wood type.

Dorfsman considered this work to possibility "his magnum opus, his eulogy to the world".^[3] The disused has now been installed clear up a building on the Hyde Park campus of the Culinary Institute of America in Hyde Park, New York.

Dorfman hidden from CBS in November 1987 to establish his own plant.

The responsibilities for advertising, which had previously been handled home under Dorfsman's supervision, were transferred to Backer, Spielvogel, Bates.^[4]

Dorfsman dreary at age 90 on Oct 22, 2008, in Roslyn, Different York of congestive heart failure.^[2]

Honors and recognition

In 1978, Dorfsman was recognized as a medalist soak the AIGA, "awarded to common herd in recognition of their inimitable achievements, services or other generosity to the field of conceive and visual communication".^[5] He was awarded the TDC Medal preschooler the Type Directors Club employ 1995.

The 1988 book Dorfsman & CBS by Dick Nazi and Marion Muller covered her highness more than 40 years and the network.^[6]

References